# Schema

Inspect JSON-LD parsing and selected structured-data types in the project's initial page HTML.

Canonical: https://docs.equalai.io/ai-visibility/schema
Markdown: https://docs.equalai.io/ai-visibility/schema.md

Schema checks structured data in the initial HTML returned for your project URL. It helps you find missing or malformed JSON-LD, but is not a complete schema.org validator or a guarantee of rich-result eligibility.

## Analyze structured data

1. Open **GEO Optimization → Analyze Schema**.
2. Review **JSON-LD blocks**, **Schema types**, **Invalid blocks**, and **Microdata items**.
3. Read the checks and recommended type coverage alongside the page's actual purpose.
4. Correct relevant markup in your website, publish it, then run the check again from Optimization.

A type is discovered from top-level objects, arrays, or `@graph` entries. Types buried in other arbitrary nested objects may not appear. Markup injected only after JavaScript runs is outside this initial-HTML analysis.

## Understand the score

| Signal | Points |
| --- | --- |
| At least one JSON-LD block | 30 |
| Organization or WebSite type | 25 |
| BreadcrumbList type | 15 |
| Article, Product, or FAQPage type | 20 |
| At least one JSON-LD block and all blocks parse as JSON | 10 |

Microdata items are counted separately; they do not substitute for these JSON-LD scoring checks. A block that parses as JSON can still have missing properties, inaccurate values, unsupported vocabulary, or unsuitable nesting. “Valid” in this context means parseable JSON, not complete semantic validation.

## Choose the right correction

- **Invalid blocks:** inspect JSON syntax, quoting, and trailing commas before adding more types.
- **No JSON-LD:** confirm whether your page intentionally uses another format or whether the markup exists only in the browser-rendered DOM.
- **Missing type coverage:** add only types that truthfully describe the page. Do not label unrelated content as a product, article, or FAQ solely to earn points.
- **Unexpected types:** inspect top-level arrays and graph entries and verify the correct URL was analyzed.

Check important structured data with appropriate external validators as well as the rendered and server-returned page. The report does not test every property or linked entity.

## Save and share findings

**Export** downloads the displayed analysis as JSON. **Share** copies the report page URL without making it public. **Refresh** reanalyzes the current project URL for the displayed view; running the check from Optimization creates a new history entry.

For commerce-specific signals, continue to [Shopping Feed](https://docs.equalai.io/ai-visibility/shopping-feed). For missing server-rendered content, review [Crawlability](https://docs.equalai.io/ai-visibility/crawlability).