# Weekly Report

Open a saved weekly visibility summary, inspect its period, and download its PDF.

Canonical: https://docs.equalai.io/analytics/weekly-report
Markdown: https://docs.equalai.io/analytics/weekly-report.md

Open **Reports → Weekly Report** for **Your weekly visibility archive**. Weekly reports are saved summaries, not the same as a live dashboard with your current filters.

## Open an existing report

1. Review the latest report's period and score.
2. Select **Open latest**, when available, or choose a report from **The archive**.
3. Check the report's reporting period before comparing it with Overview.
4. Use **PDF** in the report detail to download the report, or return to the archive with its back link.

The archive shows status labels such as **Leading**, **Gaining**, **Steady**, **Slipping**, and **At risk**. Treat these as report summaries, not guarantees about business outcomes.

## Generate deliberately

**Generate this week's report** requests a new report. This is a generation action, not merely a browser refresh. The report needs response evidence for the relevant week. Allow generation to finish before expecting a new archive entry.

Do not assume opening the archive runs prompts. If the week has no evidence, first review the [prompt schedule](https://docs.equalai.io/tracking/schedules) and completed runs. Availability of a saved report does not by itself confirm that an email was delivered.

## Read the report

Depending on available evidence, sections include:

- **The scorecard**, with baseline or week-over-week context.
- **By AI surface** and **Share of voice**.
- **Brand sentiment** and **Where AI looked**.
- **Prompt movers**, including gains, losses, and gaps.
- **This week's wins**, **Active risks**, and **Your plan for next week**.

Use the recorded comparison period and metric units. **New this week** indicates a missing prior comparison rather than a measured improvement from zero. Review supporting prompts and sources before treating a suggested next step as a confirmed diagnosis.

## Troubleshooting

- **The archive is empty:** collect response evidence in the relevant week before requesting a report.
- **Generation has not produced an entry:** allow it to complete, then return to the archive; avoid repeatedly submitting the action.
- **A detail link is unavailable:** the report may have been removed or the link may be stale. Return to the archive.
- **The score differs from a live view:** compare reporting period and saved evidence, not just the label.

## Related guides

[Overview](https://docs.equalai.io/analytics/overview) · [Report History](https://docs.equalai.io/analytics/report-history) · [Schedules](https://docs.equalai.io/tracking/schedules)