# Track competitors

Manage project-specific competitors, review suggestions, and choose identifiers that help recognize competing brands in AI answers.

Canonical: https://docs.equalai.io/tracking/competitors
Markdown: https://docs.equalai.io/tracking/competitors.md

Competitors give a project a defined comparison set. Each competitor has a name, domain, chart color, and optional identifiers or aliases. Adding a competitor does not create another project or give anyone access to your workspace.

## Before you edit

Select the intended project. Competitor changes require editing access and usable subscription access. The competitor allowance applies per project; it is different from the workspace's project and tracked-prompt capacity.

Open **Competitors**. The page has **Current Competitors** and **Suggested** tabs. Search by competitor name or domain; the current list also supports matching identifiers.

![EarlySEO Competitors list with Add Competitor, Current and Suggested tabs, and brand matching identifiers marked](https://docs.equalai.io/images/guides/competitors.webp)

*EarlySEO example comparison set. **1.** Add Competitor. **2.** Current or Suggested competitors. **3.** Brand identifiers used for matching. Choose competitors and aliases relevant to your own project.*

## Add a competitor

1. Choose **Add Competitor**.
2. Enter the competitor's **Name** and **Domain**.
3. Choose a **Color** to distinguish it in comparisons.
4. Add relevant **Identifiers and aliases**, if needed.
5. Choose **Save competitor**.

Check that the saved name and domain appear in **Current Competitors**. Review the existing list before adding a domain that is already tracked; a repeated domain is not a reliable way to create a separate comparison entry.

### Choose precise identifiers

Identifiers are additional names that help recognize the competitor in AI answers. Suitable choices include distinctive abbreviations or a strongly associated product name. Avoid a generic category term such as “software” that could describe many unrelated companies.

You can paste comma-separated aliases and remove individual alias chips. The project's **Alternative Names** field and the competitor alias editor are separate settings: editing one does not configure the other.

**Synthetic example:** for a fictional competitor named `Northstar Outdoor`, an alias such as `Northstar Packs` could be useful if it is a real name that brand uses. Do not add a name solely to make more answers count.

## Review suggestions

Open **Suggested** and inspect the name, domain, and explanation before choosing **Add**. A suggestion is a candidate, not an endorsement or a verified direct competitor.

Adding a suggestion uses the same project capacity as manually adding a competitor. If the project is at its limit, review existing competitors or ask a workspace admin to review the plan.

Use the dismiss/reject control to hide an irrelevant suggestion from the current view. It may appear again on a later visit; dismissal should not be treated as a permanent exclusion rule.

## Edit or remove an entry

Use the edit action beside a current competitor to update its identity, aliases, or chart color, then save. Color is a visual distinction, not a measure of performance.

Use the delete action and confirm **Delete Competitor** to remove an entry from the project's current competitor list. Before removing one that your team relies on, agree on the replacement comparison set. Do not assume a configuration change reruns prompts or regenerates historical answers.

## Troubleshooting

- **No current competitors:** add a relevant competitor manually or review suggestions.
- **No search results:** clear the query and confirm the selected project.
- **Wrong brand recognized:** check the domain and remove ambiguous identifiers.
- **Save or add blocked:** confirm editing permissions, subscription access, and the per-project competitor allowance.
- **Results have not changed:** competitor configuration is not itself a prompt run. Review [scheduling and manual runs](https://docs.equalai.io/tracking/schedules).

## Related guides

- [Project identity and alternative names](https://docs.equalai.io/account/project-settings)
- [Organize prompts with tags](https://docs.equalai.io/tracking/tags)
- [Workspace subscription and limits](https://docs.equalai.io/account/billing)