Shopping Feed
Check product-related structured data in the analyzed page, including price, availability, ratings, and product tags.
View as MarkdownDespite its name, Shopping Feed currently checks product markup in the project's initial page HTML. It does not upload, generate, validate, or submit a merchant product feed, and it does not audit your entire catalog.
Check a product page
- Confirm the project URL. A home page without product markup can return little useful commerce data.
- Open GEO Optimization → Check Shopping Feed.
- Review Products, Price, Availability, and Ratings, then the individual checks.
- Compare the detected data with the actual published product information.
- Make corrections in your website and rerun from Optimization to retain a new result.
The analysis reads Product JSON-LD from top-level or @graph entries, supported nested offers, Product microdata, and product-related Open Graph signals. It does not execute JavaScript to discover later-injected markup.
Scoring rules
| Signal | Points |
|---|---|
| Product JSON-LD or Product microdata | 30 |
| Price information in supported structured data | 25 |
| Availability information | 15 |
| Aggregate rating signal | 10 |
| Product-related Open Graph tags | 20 |
Price detection recognizes supported offer price or low-price fields. A detected value is a presence signal, not validation of the currency, commercial accuracy, or every required offer property. Ratings can come from aggregate-rating markup; the check does not authenticate reviews.
Microdata can satisfy the Product check without supplying all the fields recognized from JSON-LD. Use Schema to inspect parsing and discovered types.
Act on a finding
- No products: verify that the analyzed URL actually represents products and that markup is in the initial response.
- Missing price or availability: check the markup structure and publish truthful, current values where appropriate.
- Missing ratings: add rating markup only when you have legitimate ratings to represent. Its absence may be correct.
- Missing product tags: decide whether commerce previews are appropriate for this page before adding tags.
Passing these checks does not establish eligibility for an AI shopping answer, acceptance by a merchant platform, or inventory synchronization. Validate platform-specific requirements separately.
Report lifecycle
Refresh reanalyzes the current project URL in the open report. Export downloads analysis JSON, not a shopping-feed file. Share copies an access-controlled page URL. To preserve a new history entry after changing markup, run Check Shopping Feed again from Optimization.