Project Overview
Read your project's mention, visibility, citation, and competitor summaries.
View as MarkdownOpen Overview after selecting a project. Use it to identify a change, then investigate the prompts and responses behind that change.
Set the comparison scope
- Choose the date range.
- Use the available filters for tags, models, countries, languages, and competitors.
- If comparing periods, check the comparison label rather than assuming a calendar-month baseline.
- Use Clear all to remove active filters when the view becomes unexpectedly narrow.
EarlySEO example snapshot. 1. Reporting period. 2. Model, country and language filters. 3. Summary metrics. Your results depend on the selected project, period, and filters.
Add Prompts offers several ways to expand tracking, including a single prompt, bulk import, PAA questions, GSC queries, topics, translation, Reddit insights, and reputational prompts. See Prompt Explorer before saving generated candidates.
Read the summary cards
| Card | Meaning in Overview |
|---|---|
| Responses | Tracked responses in the selected scope |
| Brand mentions | Responses that name your brand, not the number of times its name is repeated |
| Mention rate | Percentage of responses that name your brand |
| AI visibility | Average rank-weighted score; rank 1 contributes 100, rank 2 contributes 50, and absence or an unavailable valid rank contributes zero |
| Citations | Citation occurrences matching your project domain |
| Citation rate | Percentage of responses with at least one project-domain citation |
See the metrics reference for rounding and cross-report differences.
Investigate a change
- Mentions: compare mention counts, mention rate, and AI visibility. More mentions do not necessarily mean stronger positions.
- Share of Voice: compare mentions of your project and tracked competitors. This is not market share across an entire industry. Movement is expressed in percentage points against the comparison period.
- Citations: identify sources that appear in tracked answers. A source citation and a brand-name mention are different signals.
- Topic Performance: find groups of questions that deserve closer investigation.
- Performance matrix: compare Visibility, Mention rate, Citation rate, Sentiment, or Share of voice across brands and AI models. Switch axis changes the layout; Export matrix as CSV exports the matrix view.
Charts use time buckets appropriate to the range. Some brand series carry the last measured value into empty buckets; a flat segment is not proof of a new answer in every interval.
Troubleshooting
- No prompts: add relevant questions first.
- Prompts exist but no answers: check whether a run has finished and whether scheduling is enabled.
- Nothing matches: clear filters or widen the range.
- Another screen shows a different rate: verify its denominator. Responses counts any-source citations, while Overview counts your project-domain citations.