Site Structure
Review the analyzed page's links and headings alongside its root sitemap, breadcrumb, and canonical signals.
View as MarkdownSite Structure inspects one page's initial HTML and the root /sitemap.xml. It does not crawl an entire website, measure click depth, or reconstruct a complete site hierarchy. In Optimization, the card is Structure and the action is Check Site Structure.
Inspect the report
- Confirm that the project URL is the page you intend to check.
- Choose GEO Optimization → Check Site Structure.
- Compare sitemap entries, internal and external link counts, and H1/H2/H3 counts.
- Review breadcrumb, canonical, and heading checks before changing your templates or navigation.
- Publish changes and rerun from Optimization for a new stored comparison.
How the score is calculated
| Signal | Points |
|---|---|
| Recognizable sitemap XML | 25 |
| At least five internal links | 20 |
| Exactly one H1 | 10 |
| H1 and H2 headings present | 15 |
| Breadcrumb signal present | 15 |
| Canonical link present | 15 |
The heading-hierarchy check tests for H1 and H2 presence; it does not validate the full sequence of heading levels. Breadcrumb detection uses recognizable markup/text signals, not a test of every breadcrumb destination.
Interpret counts carefully
Internal links are classified by hostname with a leading www normalized. Repeated links count more than once. Counts therefore do not establish how many unique pages are reachable or whether destinations return successful responses.
The sitemap check recognizes a urlset or sitemapindex and counts location entries in the retrieved file. In a sitemap index, entries refer to child sitemaps, not individual pages. EqualAI does not recursively open those child sitemaps in this check. A sitemap published somewhere other than the root path may not be detected.
Turn findings into changes
- Check that important links exist in the server-returned HTML and use destinations appropriate for visitors.
- Keep headings descriptive and logically organized; a passing presence check alone does not prove good document structure.
- Verify canonical targets and breadcrumb destinations independently.
- If the sitemap signal is missing, inspect the file location and response before generating a replacement.
Do not add redundant links or misleading breadcrumbs just to reach a threshold. Pair this report with Crawlability and Discoverability when investigating missing pages.
Export and rerun
Export downloads the displayed JSON analysis. Share copies the report URL without granting public access. Refresh changes the open view, not the saved report payload; run the check from Optimization when you need a new history entry.