Ads
Investigate captured in-answer ad placements without confusing observations with bidding or spend data.
View as MarkdownOpen Reports → Ads. This Beta report describes ad placements captured with tracked answers. It does not connect to an advertiser's bidding account and does not report verified spend, bids, impressions, or clicks.
Set the scope
- Choose the date range.
- Use All filters for Tags, Topics, Formats, and Engines.
- Review Ad presence over time and Ad share by advertiser.
- Search and sort Advertisers in your market to investigate specific advertisers.
The advertiser search narrows that table; it does not redefine all summary cards or the exported filtered placement set.
Understand the metrics
| Metric | Meaning |
|---|---|
| Ad coverage | Distinct prompts with a captured ad in the filtered rows divided by the project's tracked prompt count |
| Ads in AI answers | Number of captured placement rows, not unique ads or people |
| Ad share | An advertiser's placement count divided by all filtered placements |
| Times seen | Captured placements for the advertiser |
| Creatives | Distinct normalized ad titles in the captured placements |
The ad-coverage numerator responds to report filters, while the denominator remains the project's prompt count. Multiple placements can come from one answer or one advertiser. A captured payload may include an ad that was not visibly rendered; inspect any rendering indicator before claiming the user saw it.
Read branded-prompt evidence carefully
Bidding on your brand lists advertisers whose placements appear for prompts or captured keywords matching your brand aliases. Despite the section title, this does not establish that an advertiser purchased your brand keyword or intentionally targeted your business.
Use Ads by topic to locate affected question groups, then inspect the prompt and captured answer. Keep observations separate from assumptions about advertiser strategy.
Export downloads placement rows in the report's filter scope. An advertiser table search is not an additional export filter.
Troubleshooting
- No ads in the window: no matching placements were captured; this is not proof that the engine never shows ads.
- Coverage seems lower than expected: the denominator includes all tracked prompts, not just prompts represented by filtered ad rows.
- Counts exceed the number of prompts: one prompt can have multiple placements and repeated runs.
- A branded match is surprising: inspect the actual prompt/keyword and your aliases.